![]() When companies take the time to create brand guidelines, it helps to ensure that their brand image stays consistent, no matter where it shows up. ![]() Voice and tone: how the brand uses language and emotion.Other imagery: photos, illustrations, and artwork.Typography: font styles, sizes, and spacing.Color palette: primary and secondary colors.Logos: full logos, secondary logos, and icons.They come in the form of a physical or digital booklet filled with examples of what to do and what not to do.īrand guidelines comprehensively cover a company’s brand identity, including its: They lay out all the visual details, as well as important notes about a company’s voice, tone, and messaging. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand.
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